azsleepclinic.com
Prepared for Dr. Janne Lynch, DDS, AZ Sleep. A look at how well the current website loads, how easily search engines and AI assistants can read it, and what it tells a patient in the first few seconds. We finish with a concept of what a faster, clearer site could look like.
Overall
C−
Deep library, borrowed pages
Luke Scott
Executive Vice President, Dental TI
David Hanning
CEO, Dental TI
The short version
Your site already shares a great deal: three offices across the Valley, Saturday appointments, a home sleep test that patients can pick up the same day or receive by mail, acceptance of medical insurance and Medicare, a quarterly newsletter, a segment on Arizona Midday, real photographs of the office and the team, and a library of sleep apnea articles that is deeper than most dental sites carry. That is a real foundation, and it reflects care in what you chose to publish.
Underneath, the site carries another clinic's pages and passages, states three different sets of hours, loads slowly on phones because the embedded television player brings an advertising network with it, has no page descriptions or structured data for a dental practice, and asks visitors to type a free-text message on a page that runs analytics. None of this is hard to fix, and the concept below addresses each point.
Open the concept siteWhat the current site gets right
A real library on sleep apnea
Forty-eight dated articles and eleven condition pages cover symptoms, children, CPAP alternatives, oral appliances, diabetes, atrial fibrillation and more. Few dental sites hold this much patient education.
Real photographs of the office and the team
The Scottsdale building, its courtyard and sign, the operatories, the lab bench, and Dr. Lynch with patients are all photographed. They are simply small and used only on the office tour page.
A television segment on the home page
The home page says “Check out our segment on Arizona Midday about Ways to Reduce Sleep Apnea Symptoms”. A local news appearance is proof few practices can show, and it deserves a better place than the bottom of a slow page.
Three offices and Saturday hours, stated plainly
Every page lists the Scottsdale, Glendale and Sun City addresses with one phone number, and the about and patient pages say “We are available by appointment every Saturday”.
Scorecard
Measured on October 10, 2026: a check of all 96 pages in your sitemap, Google Lighthouse runs on 5 key pages, your Google profile and the NPI registry and a review of what each page shows first.
Speed on phones
Phones score 55 to 62 on every page tested, while desktops score 91 to 98. The home page weighs about 7.0 MB, makes 301 requests, and its main image took 14.8, 15.1 and 31.9 seconds across three runs; on the other pages it takes 8.5 to 12.6 seconds. Most of the weight is the embedded television player, which brings the station's advertising scripts with it, plus a 454 KB icon font and images served larger than they are shown.
Concept: Phone performance 99 on the contact page and 100 on the other four pages tested, the main image in 1.8 to 2.1 seconds instead of 8.5 to 31.9, pages of 83 to 145 KB instead of 1.3 to 7.0 MB, and 5 to 8 requests instead of 80 to 301, with the television segment linked rather than embedded.
Content
Another clinic's pages and passages are live on your site. The home page says “the team at Sage Pain & Wellness Institute offers specialized programs, such as podiatry foot care” and “All of our Pain Doctors are board certified”, the contact page says “Find California Pain Consultants on social media”, and the sitemap serves three San Diego contact pages and two provider biographies, one of which reads “Mani Khaleghi, PA-C, is a board-certified Physician Assistant practicing at California Pain”. The site also gives three different sets of hours: “here to help you 7AM-7PM – Seven days a week” on the home page, “Monday-Thursday | 9am-5pm” on the contact page and “We are available by appointment every Saturday” on the about page. Five of the 14 menu pages hold fewer than 150 words, and the about page is titled and written for the general practice.
Concept: Only your pages, in your voice: a complete sleep apnea guide, the home sleep test, oral appliance therapy, your visit, your story, the team and three offices, with all 65 articles from your library carried over and the other clinic's pages removed.
First impression and trust
The first phone screen asks “Suffering From a Sleep Disorder?” over a stock photograph of a sleeping woman, then gives the phone number and two green buttons. It does not say which towns you serve, that a dentist leads the care, or any credential, and no rating appears anywhere on the site. The photograph is not of your office or your team.
Concept: The first screen says sleep apnea care from a dentist and names Scottsdale, Glendale and Sun City in the opening line, carries your own photograph with your DDS, and the Arizona Midday segment beside it; a rating chip appears once your Google profiles carry reviews.
Privacy and forms
The appointment form includes a free-text box with no note to leave health details out, and its button says it books an appointment when it requests one. Google's analytics tag loads on the same pages with no way for a visitor to opt out, and the embedded television player brings advertising pixels onto the home page, including TikTok's. The site's own privacy page is the page builder's sample text, the footer links to another practice's text-message policy, and there is no Notice of Privacy Practices.
Concept: A request form that asks only for contact and scheduling details, no advertising pixels, measurement that honors browser privacy signals with a footer opt-out, and a privacy policy and Notice of Privacy Practices drafted for your attorney's review.
Local search and listings
Google lists AZ Sleep in Scottsdale and AZ Sleep Clinic in Glendale, both with your site and phone, six photos each and no reviews yet, and it has no profile at the Sun City address. The site's structured data describes a generic organization, with no dentist type, address, hours or question markup. The NPI record for Dr. Lynch still lists a Lubbock, Texas practice address, with Glendale as the mailing address, and five different phone numbers appear across the site and the records.
Concept: Dentist structured data for each of the three offices with its address and hours, question markup on the guide, the test and the appliance pages, and one phone number per office ready to be matched across Google and the NPI registry, with the Sun City profile added and the NPI record corrected in the first month.
Search engines and AI assistants
Every page has its own title, and the sitemap, robots file and certificate are in order. Four things hold it back: no page has a meta description, only the home page has a main heading, there is no strict transport security header, and there is no llms.txt file for AI assistants. The sitemap also lists 96 addresses that all load, including a trashed page, page builder samples and pages from another clinic.
Concept: Every page has its own title, description and one main heading, a security header is set, llms.txt is complete, and all 96 old addresses forward to their new pages so search history carries over.
Accessibility
Accessibility scores on phones run from 84 to 88, lowest on the treatment options page. The checks that fail on every page are low-contrast text, links without names, a skip link that leads nowhere, no main landmark, and hidden elements that still take keyboard focus; the home page adds an untitled frame.
Concept: Accessibility 100 on every page tested, with readable contrast, named links and landmarks, a working skip link and keyboard order checked.
Turning visits into calls
On a phone, every tested page carries a call bar at the top, the home page adds a schedule button and a free assessment button inside the first screen, and the contact page lists hours. What is missing is any instruction for someone who needs help after hours or urgently.
Concept: A call bar fixed to every phone screen, a request button in the first screen, hours for each office on the locations page, and an after-hours line that says plainly what to do without promising someone around the clock.
Speed, measured the same way twice
Google Lighthouse 13.4 with simulated phone throttling, three runs per page, median reported. Same settings, same pages, before and after.
| Page | Phone score | Main image on a phone | Layout shift | Accessibility | Page weight | Requests |
|---|---|---|---|---|---|---|
| Home | 55 → 100 | 31.9 s → 1.8 s | 0.00 → 0.00 | 86 → 100 | 7.0 MB → 145 KB | 301 → 8 |
| Contact | 61 → 99 | 9.4 s → 2.1 s | 0.00 → 0.00 | 88 → 100 | 1.8 MB → 115 KB | 117 → 7 |
| Home sleep test | 61 → 100 | 12.6 s → 1.8 s | 0.00 → 0.00 | 86 → 100 | 2.0 MB → 105 KB | 80 → 7 |
| Treatment options | 62 → 100 | 10.4 s → 1.8 s | 0.00 → 0.00 | 84 → 100 | 1.6 MB → 83 KB | 88 → 5 |
| Meet Dr. Lynch | 62 → 100 | 8.5 s → 1.8 s | 0.00 → 0.00 | 86 → 100 | 1.3 MB → 117 KB | 82 → 7 |
Current: azsleepclinic.com. Concept: az-sleep-clinic.pages.dev. Each cell shows current, then concept.
What visitors see today
Where the facts on the site disagree
These lines are on your site today, and each disagrees with another fact we found: your own pages, your Google profile or the NPI registry.
“here to help you 7AM-7PM – Seven days a week”
“Monday-Thursday | 9am-5pm”
“We are available by appointment every Saturday”
A concept built for you
It keeps your name, your logo and your own photographs, and it is organized around the three things a tired visitor needs to know in the first few seconds: that a dentist treats sleep apnea here, that there is an office near them with hours that fit, and that medical insurance and Medicare apply. The whole site is set at night, in the dark blue of your logo with gold accents. The opening is a drawn desert night: three sleep brain waves drift slowly across the sky, and as a visitor scrolls they roll, swell and cross each other, while a thin fog sits low over the ridge. Every page of your current site has a home, and the other clinic's pages are gone.
- Only your pages, in your voice. The pain clinic's blocks, pages and reviews come down. A complete sleep apnea guide, a home sleep test page, an oral appliance page, a visit page with insurance and Medicare, your story, the team and three office pages take their place.
- Your proof in the first screen. Your photograph, the Arizona Midday segment, Saturday appointments and medical insurance sit under the headline, and the three cities are named in the opening line.
- A two-minute check patients can take privately. The eight STOP-Bang screening questions and a body mass index calculator run entirely in the visitor's browser; nothing is sent, and every result points to the home sleep test.
- Built for phones first, with privacy that holds. Static pages with images sized for the screen and no advertising scripts, the television segment linked rather than embedded, a request form that asks only for contact and scheduling details, measurement that honors browser privacy signals, and a privacy policy and Notice of Privacy Practices drafted for your attorney.
- The library kept and tidied. All 48 posts and the 17 condition pages carry over as 65 dated articles, grouped by question, each linking to the test and the appliance page.
- Found in all three cities. Dentist structured data with each office's address and hours, question markup on the pages that answer questions, a complete llms.txt, and one phone number per office ready to be matched across Google and the NPI registry.
- Nothing lost, and yours to run. All 96 addresses from the current sitemap forward to their new pages, and hours, phones, insurance and the team each live in one plain file with written instructions any assistant can follow.
The night sky, moon, brain waves, fog and desert ridge at the top of the homepage are drawn in code, as is the small night scene on the two office cards that have no photograph yet; the photographs are your own.
Open the concept siteYour domain, email and accounts
Here is how your setup looks from the outside, as of October 9, 2026:
- Email is hosted by Google Workspace.
- The domain azsleepclinic.com is registered at GoDaddy.com, LLC and renews on March 14, 2027.
- The address records are managed at GoDaddy.
- One gap to close: your DMARC record is set to monitor only, so it does not yet stop others from sending email that pretends to be you.
Your email runs on Google Workspace and is separate from the website, so moving the site changes only the website records and your mail keeps working. The one gap is the DMARC policy of none, which reports spoofing of your address but does not stop it; a stronger policy, with the marketing sender you use for newsletters listed correctly, protects the domain and helps your mail arrive.
Your listings
- Your Google profile, as of October 10, 2026: its name, phone and website match the site.
- The NPI registry lists Janne Lynch, DDS as Dentist, General Practice, at 1318 Broadway St, Lubbock, Tx 79401.
Google shows a profile for Scottsdale and one for Glendale, each with six photos and no reviews yet, and none for Sun City, where other sleep clinics share the building. The NPI registry still carries a Texas practice address for Dr. Lynch, and there is no organization record under the AZ Sleep name. Several Valley businesses have names beginning with AZ Sleep, so consistent details on every listing matter more than usual.
Your domain and email move safely
Your email runs on Google Workspace and is separate from the website, so moving the site changes only the website records and your mail keeps working. The domain stays at your registrar in your name.
Measurement that stays on the right side of privacy
The concept measures calls and appointment requests without advertising pixels, honors the Global Privacy Control signal, and offers a visible opt-out in the footer. Nothing a visitor types into the request form reaches analytics, and the form asks for no health details.
Yours to run
Hours, phone numbers, addresses, the insurance line and the team live in one facts file, and every page reads from it. The articles are plain text files. Anyone on your team, or an assistant working from the written instructions in the repository, can change them without touching the design.
To go live
- Confirm the hours and phone number for each office, whether Sun City is open, and the facts we carried over from your current site.
- Choose the photographs for the first screen and the office pages, and let us know who the unnamed team members are.
- Have your attorney review the privacy policy and the Notice of Privacy Practices.
- Add us as a manager on your Google profiles and point azsleepclinic.com at the new site, keeping your email records exactly as they are.
Getting found for what patients search
People rarely search for a specialty by name. They search the question on their mind. Here is what patients around you type, and where the concept answers it.
A sleep apnea dentist nearby
“sleep apnea dentist Scottsdale”, “sleep apnea dentist Glendale AZ”, “dentist for sleep apnea near me”
Concept: The home page says sleep disorder and lists the offices in the footer. A page for each office that says sleep apnea dentist and the city answers this directly.
Alternatives to CPAP
“can't tolerate CPAP”, “alternative to CPAP”, “oral appliance instead of CPAP”
Concept: Two articles answer this well and should link straight to the appliance page and the request form.
Oral appliance therapy
“oral appliance for sleep apnea”, “mouth guard for sleep apnea”, “mandibular advancement device”
Concept: An article exists; there is no service page describing your appliances, the fitting visit and follow-up.
A home sleep test
“home sleep test Arizona”, “at home sleep apnea test”, “sleep test ring”
Concept: The page describes the ring and the telehealth visit; it should also say who reads the results and what happens next.
Insurance and Medicare for an appliance
“does Medicare cover oral appliance”, “sleep apnea appliance medical insurance”, “is a sleep apnea mouthpiece covered”
Concept: One sentence on the patient page says medical insurance and Medicare are accepted; a short page explaining how medical billing for an appliance works would answer the question patients actually ask.
The best version comes from your story
This report is built only from what is public: your site, your Google profiles and the NPI registry. The best version of your site starts with a conversation about how you practice, what brings patients to you, who reads the sleep tests, how the three offices share the week, and which photographs you want on the first screen. A short call is enough for us to turn the concept into your site.
Next step
What we need from you
- Hours and the right phone number for each of the three offices, and whether the Sun City office is open.
- An invitation as a manager on your Google profiles, so we can add Sun City and align the details.
- Who holds the hosting, domain, email and analytics accounts, and your marketing vendor's role in each.
- A quick confirmation of Dr. Lynch's education and any sleep medicine credential you want shown.
- Whether the television segment should stay embedded or be linked from the page.
Luke Scott will walk you through this report and the concept. A reply with the items above is all we need to start.